Qualified Leads
Owned funnels now out-produce the portals, with qualification handled before the first call.
Case Study · United Arab Emirates 🇦🇪 · Real Estate
A listings platform and WhatsApp lead engine that freed a Dubai brokerage from the portals — and tripled qualified leads.
The Challenge
Al Noor’s agents close premium off-plan and secondary deals across Dubai, but nearly every lead arrived through paid portals — expensive, anonymous and owned by someone else.
The brief: a platform of their own — instant listings, funnels that qualify buyers before an agent picks up, and a #1 position when Dubai searches for its neighbourhoods.
The Approach
Every community from Palm Jumeirah to JVC mapped against search demand and commission value.
A custom listings engine with instant search, area guides and off-plan project pages.
ZupiChat-powered funnels qualify budget, timeline and community before an agent replies.
Area-guide content, schema and reviews pushed Al Noor to #1 for its core neighbourhood searches.
The Solution
Instant property search, area guides that rank, and every lead routed straight into WhatsApp.
The Results
Qualified Leads
Owned funnels now out-produce the portals, with qualification handled before the first call.
Cost per Lead
Portal spend cut and reinvested — blended cost per qualified lead down 40%.
Local Rankings
First position for the brokerage’s core community and off-plan searches across Dubai.
We used to rent our leads from the portals. Now the platform is ours, the data is ours, and the best buyers message us first — on WhatsApp.
Built With
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