Demo Signups
Signups more than tripled within six months of relaunch, with paid CPA down across every channel.
Case Study · United States 🇺🇸 · SaaS Analytics
A full redesign and conversion overhaul that turned a slow marketing site into the startup’s best-performing sales channel — +212% demo signups in six months.
The Challenge
Northwind’s analytics platform was winning users, but its marketing site was losing them. A 1.9-second load, a template-built design and a demo funnel buried three clicks deep meant paid traffic converted poorly — and organic traffic barely existed.
The brief: rebuild the site as a sales asset — fast enough to rank, sharp enough to be trusted by data teams, and engineered around one action: booking a demo.
The Approach
Funnel analysis, Core Web Vitals audit and message testing to find exactly where signups leaked.
A new information architecture built around the demo journey — every page ends in one clear next step.
A custom design system and a static-first rebuild replacing the legacy theme, shipped in eight weeks.
Post-launch A/B testing on hero, pricing and proof — compounding gains week after week.
The Solution
Static-first engineering, an interactive product tour, and a pricing page designed to be compared.
The Results
Demo Signups
Signups more than tripled within six months of relaunch, with paid CPA down across every channel.
Load Time · was 1.9s
Median LCP cut by more than half — every Core Web Vital in the green, on 4G and desktop alike.
Organic Traffic · 6 months
The technical SEO layer and content hub took organic sessions from rounding error to primary channel.
Codelith rebuilt our site in eight weeks and it quietly became our best SDR. Demos come in around the clock — and for the first time, organic is our biggest channel.
Built With
Your Turn
Tell us about your project — we reply within one business day with a plan and an honest estimate.
Start your project