✿ 4.9 ★ · 42,000+ glowing reviews

Glow is
a habit.

Skin-first formulas in shades that love every undertone — vegan, dermatologist-tested, and honest about every ingredient.

Shop Bestsellers Build Your Ritual
Velvet Cloud CreamBack in stock — 2,400 waitlisted ✿

Cult Favourites

The shelf everyone screenshots

Six heroes, zero filler. Every formula earns its place with clinicals, not claims.

Bestseller
Moisturiser

Velvet Cloud Cream

Whipped ceramide moisture, 72-hour glow.
$48
New shade
Lips

Plum Tint Lip Oil

Glass shine that fades to a soft stain.
$24
Complexion

Bare Silk Foundation

Skin, but smoother — 24 flexible shades.
$38
−20%
Cheeks

Petal Cheek Blush

Cream-to-cloud colour, one dot does it.
$28$22
Award winner
Treatment

Midnight Repair Serum

Bakuchiol + peptides while you sleep.
$56
Body

Sugar Polish Scrub

Fine sugar + plum kernel oil, no microplastics.
$32

Three Minutes, Morning & Night

The Velvetine ritual

1

Cleanse

Melt the day away with our jelly cleanser — pH-balanced, never stripping.

2

Treat

Midnight Repair Serum while skin is damp — clinicals show +31% bounce.

3

Glow

Seal with Velvet Cloud Cream and a press of Plum Tint. Done. Gorgeous.

Why Clean

Formulated in Seoul.
Proven in the lab.

We publish the full INCI list, supplier and clinical result for every product. If an ingredient doesn't earn its percentage, it doesn't ship.

  • 1,800+ questionable ingredients banned from our lab
  • Independent 8-week clinical trials on real, diverse skin
  • Glass-first packaging, refills for every hero product
Meet the formulas
0saw brighter skin in 14 days
0rituals shipped worldwide
0flexible foundation shades
0vegan & cruelty-free

42,000+ Reviews

Real skin, real talk

★★★★★

“The Cloud Cream ended my three-year moisturiser hunt. My derm asked what I switched to.”

🇺🇸
Maya J. · Los Angeles
★★★★★

“Finally a foundation that matches my undertone in Singapore humidity. Shade 14 is perfection.”

🇸🇬
Rachel T. · Singapore
★★★★★

“Ordered Sunday, at my Berlin flat Wednesday. The refill system is genius — my shelf is 70% Velvetine now.”

🇩🇪
Anna S. · Berlin
✈Worldwide shippingFree over $60 · carbon-neutral · 2–6 days.
↺60-day glow promiseNo glow? Full refund, keep the empties.
🔒Secure paymentsStripe & PayPal · Visa, Amex, Apple Pay.
✿Refill & recycleSend back 5 empties, get a free hero mini.

Your glow-up,
delivered.

Join the Glow List for 15% off your first ritual, early drops and skin-school notes from our chemists.

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