Members Only · Est. 2009 · London / New York / Dubai
One number, any hour, anywhere on earth. The table that was full. The seats that sold out. The jet at dawn. A private lifestyle house for people whose time is the only thing they cannot buy more of.
The room with a six-month list — for tonight, for four.
A jet fuelled before your car reaches the terminal.
The seats that sold out, in your name.
The August week everyone wants, freed up.
Chauffeur and protection, planned before you land.
The Desk
Pick a category and a request. In seconds you are assigned a dedicated lifestyle manager — a real person, in your time zone, who owns it until it is done.
Choose a request, or describe your own — the desk handles both.
Average first response · 4 min 12 sec · Requests fulfilled last year · 41,860
On it now — I'll come back with three options and a hold on the best one.
Reference · VLA-000000
What We Unlock
Twenty years of little black books, kept warm. Here is a fraction of what the desk opens on any given week.
The Michelin room with a six-month list — for tonight, for four.
A jet on the tarmac before your car reaches the airport.
Opening night, centre-court finals, the album tour with no tickets left.
The August week everyone wants, on a hull that was already booked.
Chauffeur, close protection and a route planned before you land.
The door that only opens to a name the doorman already knows.
The World Desk
Five hubs, one team, handing the baton around the clock. When London sleeps, Singapore is already on your request.
Membership
Membership is annual and by introduction. Every tier is the same desk — the difference is how much of your life you hand over.
The full desk, on demand, for the well-travelled individual.
A named manager who knows you, your family and your calendar.
A dedicated team for a family or company. Fully bespoke.
Signature Requests
Full room, one table, the chef out to cook a single tasting menu — arranged on six hours' notice.
Two centre-box seats for a premiere with no public availability — plus the after-party a member asked us not to name.
The exact hull, the exact week of the Grand Prix — freed up, provisioned and crewed for a family of eight.
The People Behind The Desk
Former hotel general managers, private PAs, event producers and fixers. One manager for every forty members — never a call centre.
Fifteen years running the front desk of a Mayfair house. Knows which doorman to call, and when.
Ex-private aviation broker. Can have a jet fuelled before your driver clears the terminal.
Produced launches for three fashion houses. The room that's full is rarely full for her.
Sources the watch, the car, the case of wine — quietly, and at the right price.
Members
Before You Apply
Apply for Membership
Tell us a little about yourself. If we're the right fit, a member of the desk will call within one working day to complete your introduction.
Reference VLA-A0000 — a member of the desk will call within one working day.